1966 - Hanuš Lumír, a young and promising student, begins to make his first steps in the
science faculty of Olomouc University, Czechoslovakia.


Soon enough, the brilliant student is appointed to be Professor Zdeněk Krejčí’s assistant, and
together they conduct breakthrough research on antibacterial material found in the cannabis


Back In those days, Cannabis was treated quite differently by the law, and Czechoslovakia even
encouraged researching and testing “the plant with the healing powers”.


Days and nights of visionary research, turned into scientific knowledge with proven benefits.


In 1978 Lumír was invited to The University of Mississippi. Later he took several active roles in the NIH, one of the world’s most important and influential National Institutes of Health.


Many years of research come to a moment, when all of the knowledge transforms into an available, life-saving medicine. This is a happy moment for a hard working researcher.


Meanwhile in Israel, Professor Mechoulam and his team were conducting major studies on the Cannabis plant at the Hebrew University, when the name of a talented Czech researcher came to their attention.


The invitation from Jerusalem couldn’t have come at a more better time.


Lumír came to Jerusalem for one year, and stayed for good. In 1989, Dr. William Devane, an American expert in the field of molecular pharmacology is invited to the Hebrew University, and through ground-breaking work, they together succeeded to isolate the first known Endocannabinoid in the human brain, called Anandamide.


They named it Anandamide, which means "bliss, delight" in Sanskrit.


The discovery of Anandamide helped the world scientifically understand the medicinal properties of cannabis. The findings of Anandamide by Lumír, opened up a whole world of life-saving discoveries, medical innovation, and earned him important awards and international recognition for his work.


2018, The time has come to reap the benefits.